1. A very important question from a UX stand point is what does the user need or does the user know what he should be needing, or the product should allow the user to fulfill his need. Or, is there a real need that needs to be addressed.
1. For example the user may think they need a car, the user needs to commute or to be more specific he needs to commute quite a distance between his home and office only on weekdays. To be more specific does the user need to commute regularly a combination of both short and long distance, does he need to drop his kids to school or drop his wife at her workplace and then end his trip by reaching his workplace. Does the user know he needs to own a car to achieve all this or does he need an affordable cab or bus service or a customized personal transport service.
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